A high-powered real estate developer is buying land on Nashville’s famed Music Row from two Grammy Award winners who endorse the company’s plan to tear down their buildings and create an office development.

Franklin-based development company Hall Emery is under contract to buy 1.3 acres of land along the mile-long stretch of Midtown where the country music recording industry was born more than 60 years ago.

Hall Emery, formed last year when longtime office developer Pat Emery teamed up with Fred Hall and his Oklahoma City-based investment firm, is pursuing plans for an office building between seven and 10 stories tall. The proposed building, named 17th & Grand after its street address, would contain anywhere from 164,000 square feet of office space up to 230,000 square feet. The site is a couple of blocks from construction on another Hall Emery building, where accounting giant EY (formerly known as Ernst & Young) will locate the 600 new jobs the company announced last month.

To build 17th & Grand, Hall Emery would scrape clean the properties that comprise the development site. The country music artist and entertainer Ray Stevens, whose real name is H. Ray Ragsdale, owns the majority of the property, with the estate of country legend Chet Atkins controlling the balance.

The principals of Hall Emery see a profitable business opportunity to create new office space on Music Row. They are aiming to entice music and entertainment companies, a number of which have steadily left Music Row, dispersing for places as varied as downtown, Berry Hill and Franklin. Until two years ago, Music Row lacked a modern office building with flexible layout options for tenants, high-tech capabilities and infrastructure, amenities and sufficient parking.